Creating an accurate Ideal Customer Profile goes beyond demographics and firmographics. It requires deep understanding of buying behaviors, decision-making processes, and value drivers...
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Karan Bhagat
11 min read
December 20, 2024Market Research That Matters: Finding Your True ICP
Most companies think they know their ideal customer profile. Here's how to conduct research that reveals who actually buys and why they choose you.
Market ResearchICPCustomer Analysis
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