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Logistics Tech

Uncovering ₹50L in Lost Revenue for LogiSolutions

A deep-dive audit revealed critical gaps in their lead nurturing process, stopping revenue leaks immediately.

Uncovering ₹50L in Lost Revenue for LogiSolutions
2% ➝ 8%
Conversion Rate
₹15 Lakh
Immediate Revenue
100%
Follow-up Rate
The Challenge

Why they were struggling

LogiSolutions had decent inbound lead flow but a poor conversion rate of < 2%. They were spending heavily on ads but couldn't understand why leads weren't closing. The sales team blamed marketing for 'bad leads', and marketing blamed sales for 'laziness'.

The Solution

Sales & Marketing Audit Implementation

We conducted a comprehensive 'Sales & Marketing Audit'. We analyzed 500+ past leads, listened to 50+ sales calls, and reviewed their CRM usage. We discovered that 60% of leads were never followed up after the first attempt, and the sales script was completely feature-focused rather than problem-focused.

Key Actions Taken

  • Authorized Sales & Marketing Audit Protocol
  • Authorized Sales & Marketing Audit Protocol
  • Authorized Sales & Marketing Audit Protocol
  • Weekly optimization sprints
The Outcome

Scalable Growth Achieved

We implemented a 5-touch follow-up cadence and rewrote their sales script. First-month conversion rates jumped to 8%. We recovered 'dead' leads from the past 3 months, resulting in an immediate ₹15 Lakh revenue boost.

"The audit was an eye-opener. We were sitting on a goldmine of leads but letting them slip away. 3X Growth fixed that."

Amit Desai
Director of Sales, LogiSolutions
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