Scaling Construction Tech Sales with Automated Qualification
Eliminating tire-kickers and focusing the sales team on high-intent buyers in the construction space.
Why they were struggling
ConstructInfra sells high-ticket software to real estate developers. Their sales team was wasting 30+ hours a week talking to small contractors who couldn't afford their solution. Morale was low, and CAC (Customer Acquisition Cost) was skyrocketing.
Lead Gen & Qualification (BOT) Implementation
We implemented a rigorous qualification framework (BANT) within their BOT model. We set up an automated pre-qualification form and had our SDRs do a 10-minute 'triage' call before passing any lead to a Senior AE. Only leads with a verified budget >₹10L were passed through.
Key Actions Taken
- Authorized Lead Gen & Qualification (BOT) Protocol
- Authorized Lead Gen & Qualification (BOT) Protocol
- Authorized Lead Gen & Qualification (BOT) Protocol
- Weekly optimization sprints
Scalable Growth Achieved
Sales team productivity doubled. They went from doing 20 demos a week (closing 1) to doing 8 highly qualified demos a week (closing 3). CAC dropped by 45% within the first quarter.
"Our AEs are finally doing what they do best—closing. No more wasting time on non-buyers. Thank you, 3X Growth!"
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